Title: Amazon and Shopify Collaborate to Bring “Buy with Prime” Feature to Shopify Merchants
Subtitle: Shopify Merchants Now Able to Offer Fast, Free Delivery and Returns Through Amazon’s Fulfillment Network
In a surprising turn of events, e-commerce giants Amazon and Shopify have announced a groundbreaking integration that enables Shopify merchants to offer their customers the popular “Buy with Prime” feature. This collaboration allows customers to make purchases using their Amazon wallet, while enjoying the convenience of fast, free delivery and the option for easy returns through Amazon’s extensive fulfillment network.
Shopify, previously known for its cautionary stance against integrating with Amazon’s Buy with Prime feature due to concerns regarding terms of service violations, has now shifted its perspective. The company claims that its decision to embrace this integration is aligned with its commitment to providing merchants and customers with enhanced choices.
To facilitate the seamless adoption of Buy with Prime, Amazon plans to develop an app exclusively for U.S. Shopify merchants who utilize Amazon’s fulfillment network. This app will simplify the process for merchants, allowing them to easily add the Buy with Prime option to their Shopify Checkout, which is processed through Shopify Payments. Moreover, the app will align itself with the merchants’ existing Shopify settings, customizations, and supported third-party app integrations.
By incorporating this feature, customers will benefit from the lightning-fast and free delivery synonymous with Amazon Prime. Merchants, on the other hand, will retain complete control over their brand and customer data, thereby enabling them to maintain consistency across the purchasing journey.
To populate the Buy with Prime catalog on Shopify, merchants have the ability to handpick items from their existing Amazon inventory. These selected items will then display the Buy with Prime button on their respective product detail pages, all while seamlessly blending in with the merchant’s unique Shopify store theme.
In addition to offering Buy with Prime, Shopify merchants will also have the option to utilize Amazon Pay as a payment method alongside the platform’s native Shopify Payments system at the checkout stage. This provides customers with even greater flexibility and convenience when making purchases.
The app designed for Shopify merchants seeking to integrate Buy with Prime will be available to both new and existing participants. Consequently, merchants will have the opportunity to capitalize on this collaboration, leveraging the immense reach and customer base of Amazon while retaining their autonomy and control.
Following the monumental announcement, Shopify’s shares experienced a significant boost, surging by 4% during aftermarket trading. On Thursday morning, the stock continued its upward trajectory, climbing over 6%. This positive market response reflects the potential opportunities and benefits associated with this strategic partnership between two e-commerce powerhouses.
As the integration between Amazon and Shopify progresses, it is expected to revolutionize the e-commerce landscape, offering Shopify merchants and customers an unparalleled online shopping experience.
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